Last updated: 23.8.2025
This ideathon strengthens rural-urban interaction through community branding and AI-enhanced creativity.
The goal of the project is to co-create a Rural Event Industry Ecosystem branding roadmap, digital visibility concept, and a replicable participatory model.
Organised in the Mallusjoki district of Finland, the event brings together locals, students, and experts to co-create a regional branding strategy and envision a Green Culture Centre, using PoliRuralPlus tools to enhance visibility, inclusion, and impact. The best ideas are further analysed with the support of ethical AI tools and developed with local organisations to ensure long-term relevance and implementation.
Status
Go Mallusjoki! Ideathon was organised during Mallusjoki Turn Coat week 23-24.7.2025. Analytic reports and news benefiting from the PoliRuralPlus AI tools are expected in 2025.
Illustration: Tuula Cox, Avoin
